Saturday, April 23, 2011

Yahoo! Buzz Closed - Why?

Yahoo! Buzz Closed - Why?.


Why yahoo buzz off. We often miss the traffic coming from Yahoo buzz. There are also rumors that Yahoo Buzz will change the face and be like Digg. But whether it was true.

Yahoo! never ceases to amaze me. They build something good, it gets users, builds up content and then they chop it. The site probably wasn’t driving them as much traffic as they desired, but why press delete? Why not sell it as an asset? Yahoo had just posted great profits on Wall Street, and clearly have very different plans, but all that lovely content!

It never became the next Digg, but many webmasters reported some nice natural traffic boosts from Buzz and I know several people who personally used the site to share their posts. Their trends feature, which is still functioning right now, was also far more detailed than Google trends.

I think its a real shame that Yahoo! do this, delete instead of sell, particularly from the point of view of contributors. These things get established by contributors and then deleted. Geocities was a good example, they had over 30 million pages of content which they failed to make profitable. A buyer actually emerged inviting Yahoo to sell the site, yet rather than pursue a sale they deleted.

I can understand that Yahoo doesn’t want to sell their creation only to see it become successful, and potentially then sold to Google or Microsoft, but they always have the option of franchising these things. They could sell an 80% share in the business, and retain 20% equity in case it becomes highly valuable. Instead the building, the effort, it all goes to waste. All of these things (who remembers Yahoo auctions?) are sale-able assets, and basic business sense dictates that you try to generate as much cash from assets as possible.

Most of all though, it makes me reluctant to use Yahoo services. Any one time major player at Geocities, and anybody who has seen traffic lost from Buzz overnight, will be saying the same thing.

Credit to : http://www.dofollower.com

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